Clean Beauty Redefined

S E R E N

beauty

Natural, vegan-friendly skincare. Curated for your unique skin. Scan any product, know every ingredient, discover what truly works for you.

Shop Now Try the Scanner
COSMOS Certified Natural & Organic Vegan-Friendly EU-Made Cruelty-Free Paraben-Free
Loading...
New Collection
Clean Skin. Pure Confidence.
Natural · Plant-Based · EU-Made
Natural & Plant-Based◆ EU-Made◆ Cruelty-Free◆ Ingredient Scanner◆ Paraben & SLS Free◆ Science-Backed Actives◆ Natural & Plant-Based◆ EU-Made◆ Cruelty-Free◆ Ingredient Scanner◆ Paraben & SLS Free◆ Science-Backed Actives◆

Why Seren

Clean Beauty You Can Trust

✦

Natural & Organic

Ingredients sourced responsibly from EU farms. Our face care is Ecocert COSMOS certified. Natural or organic depending on formula.

♡

Cruelty-Free

Never tested on animals. Ever. Our promise, written into every product.

★

EU-Made

Produced under the strictest cosmetic regulations in the world.

✻

Vegan-Friendly

Plant-powered formulations crafted for everyone. See each product's ingredient list for full INCI detail.

◈

Science-Backed

Clinically proven actives paired with nature's finest ingredients.

◇

Ecocert COSMOS

Every SEREN face care product is certified. Audited yearly by Ecocert, not self-claimed.

Verified, not claimed

What COSMOS means

COSMOS is the strictest natural and organic cosmetic standard in Europe. Created in 2010 by five major certifiers (Ecocert France, Cosmébio, ICEA Italy, BDIH Germany, Soil Association UK), it is independently audited every year. Not self-claimed.

COSMOS ORGANIC

COSMOS Organic tier

The strictest tier. At least 95% of agricultural ingredients are certified organic, and at least 20% of the entire formula is organic.

Including our Gentle Cleansing Milk, Micellar Cleansing Water, Nourishing Facial Oil, and Sensitive Skin Body Cream.

COSMOS NATURAL

COSMOS Natural tier

At least 95% of the formula is natural: plant-derived, mineral, or processed under strict rules approved by Ecocert.

Across our full face care, eye care, and most hair and body lines.

What COSMOS rules out

Banned across every COSMOS-certified product, including ours

No GMOs. At any stage, including raw material processing
No parabens. Methylparaben, propylparaben, etc.
No phthalates. Used in many synthetic fragrances
No silicones. Dimethicone, cyclopentasiloxane, etc.
No petrochemicals. Mineral oil, paraffin, PEGs
No synthetic dyes. Only natural pigments permitted
No synthetic fragrance. Except a small approved list
No animal testing. Full ban, including suppliers
No animal-derived ingredients. Except those naturally produced (honey, beeswax)

Our certificate is reissued annually by Ecocert Greenlife SAS, accredited by COFRAC #5-0520. The current certificate is valid until 31 March 2027 and can be independently verified at ecocert.com using our certificate number.

Ingredient Intelligence

Know What's In Your Skincare

Our app scans any skincare product and returns a personalised verdict based on your skin type, concerns and sensitivities. Scan the barcode or paste the ingredient list. Instant analysis. Total transparency.

App Store. Coming Soon Google Play. Coming Soon
📦
Scan any product
96
Safety Score

Your Skincare Concierge

We're Here For You

Our specialists typically respond within 2 hours. Or chat with our beauty assistant anytime.

Manufacturer information: SEREN products are crafted in Europe under cGMP conditions. Each product batch is traceable via the batch code printed on the packaging. For product safety enquiries contact info@serenmaison.co.uk.

Product descriptions: Product descriptions are provided by our manufacturing partner based on product specifications and ingredient testing. Individual experience may vary. For specific skin concerns, please consult a qualified professional.

SEREN MAISON LIMITED · Company No. 17137032 · Registered in England & Wales