A silky milk cleanser designed for mornings that should not feel like a chore. Cotton-pad it off or rinse it away — both work.
"Sometimes the most luxurious cleanser is the one you barely notice using."
There is a reason cleansing milks return to favour every decade or so. They sit at the most generous end of the cleanser spectrum — soft, lightweight, designed not to disrupt the skin you wake up with. You can apply with cotton, or with damp fingers and rinse. Either way works.
This particular milk has been formulated with a silky-soft texture that removes overnight residue, sebum and light makeup without any of the stripping you can get from foaming gels. It is the morning cleanser for skin that finds water alone insufficient and gel cleansers too much.
A small amount goes a long way. Used morning and evening, the bottle will see you through a long stretch of mornings.
A creamy-milk format that glides across the skin without dragging.
Use a cotton pad to wipe off (no rinse needed), or rinse with water. The formula handles both methods.
Light enough for a morning cleanse, when overnight residue is all that needs removing.
Pump a small amount onto dry or damp skin.
Sweep across face and neck with light, circular movements.
Wipe away with a damp cotton pad, or rinse with water. Pat dry.
Layer with our Hydrating Toner for the next step in a comfort-first routine.
Every product carries the full INCI list on its packaging in compliance with UK and EU Cosmetics Regulation. Where we know the full INCI, we publish it below. Where we are still confirming with our formulation partner, please refer to the carton.
Gentle surfactant blend — a combination chosen for low irritation potential.
Conditioning agents — to keep the skin soft and unstripped after cleansing.
Full INCI list is printed on the carton and bottle. If you have a known allergy or wish to review the complete list before purchase, please email info@serenmaison.co.uk.
Cosmetic product. Gentle Cleansing Milk is a cosmetic skincare product as defined under the UK Cosmetics Regulation (Cosmetic Products Enforcement Regulations 2013). It is not a medicine, and is not intended to treat, prevent or diagnose any condition.
For ongoing skin concerns please consult a GP or registered dermatologist. Information provided on this page is editorial and does not constitute medical advice.
Patch-test before use. Apply a small amount to the inner forearm and wait 24 hours before full-face use. Discontinue immediately if irritation, redness, itching or rash occurs.
Storage. Store below 25°C, away from direct sunlight. Period after opening as printed on packaging.
Full INCI list is printed on packaging. SEREN MAISON LIMITED is the brand owner; products are sold via our UK Responsible Person in compliance with the Cosmetic Products Enforcement Regulations 2013.
