A featherweight serum formulated with bisabolol, cloudberry and peony extracts. Designed to give the skin a comfortable moisture step before the moisturiser.
"A serum should feel like a deep breath for the skin."
Hydrating serums sit at the most useful point in a routine. They go on after cleansing and toning, before the moisturiser, and add a layer of water-based ingredients that the cream then locks in. The result is usually a more comfortable, less tight, more even-feeling skin throughout the day.
This serum has been formulated with bisabolol — a naturally derived component of chamomile, chosen for its softening character. Cloudberry and peony extracts contribute additional plant-based ingredients to the mix. The texture is intentionally light — designed to absorb quickly and layer well under our gel and cream moisturisers.
A pea-sized amount, twice a day, is enough. Skincare is, eventually, about consistency rather than quantity.
A naturally derived ingredient associated in published cosmetic research with soft, considered character.
Botanical extracts chosen for their gentle, low-irritation formulation profile.
A featherweight, water-based serum designed to absorb in seconds and sit cleanly under moisturiser.
Apply on clean, slightly damp skin after toner.
A pea-sized pump in the palm. Warm briefly between fingertips.
Press into the face and neck. Do not rub.
Layer with our Niacinamide Gel Moisturiser by day or Ceramide Barrier Night Cream by night.
Every product carries the full INCI list on its packaging in compliance with UK and EU Cosmetics Regulation. Where we know the full INCI, we publish it below. Where we are still confirming with our formulation partner, please refer to the carton.
Bisabolol — a chamomile-derived ingredient.
Cloudberry extract — a botanical ingredient.
Peony extract — a botanical ingredient.
Full INCI list is printed on the carton and bottle. If you have a known allergy or wish to review the complete list before purchase, please email info@serenmaison.co.uk.
Cosmetic product. Hydrating Serum is a cosmetic skincare product as defined under the UK Cosmetics Regulation (Cosmetic Products Enforcement Regulations 2013). It is not a medicine, and is not intended to treat, prevent or diagnose any condition.
For ongoing skin concerns please consult a GP or registered dermatologist. Information provided on this page is editorial and does not constitute medical advice.
Patch-test before use. Apply a small amount to the inner forearm and wait 24 hours before full-face use. Discontinue immediately if irritation, redness, itching or rash occurs.
Storage. Store below 25°C, away from direct sunlight. Period after opening as printed on packaging.
Full INCI list is printed on packaging. SEREN MAISON LIMITED is the brand owner; products are sold via our UK Responsible Person in compliance with the Cosmetic Products Enforcement Regulations 2013.
