A pH-balancing toner formulated with rose water and hyaluronic acid. No alcohol, no astringents, no sting. Designed to prepare the skin for what comes next.
"The toner that does the least, often does the most."
Toners used to be astringent. They were designed to strip residue, control oil and "tone" the skin into a kind of submission. Modern dermatology has retired that approach. The toner we have made does the opposite — it hydrates, supports the skin's natural pH balance, and prepares the surface to receive serums and creams.
It is infused with rose water and hyaluronic acid. Rose water is gentle and softly aromatic — not synthetic fragrance. Hyaluronic acid is one of the most well-tolerated humectants in modern cosmetic formulation. Together they leave the skin lightly hydrated and ready for the next step.
This is not a treatment toner. It does not chemically exfoliate. It does not promise an instant change. It is the considered second step that makes the third and fourth steps work better.
Designed to help restore the skin's natural slightly-acidic pH after cleansing.
A well-tolerated humectant that draws moisture into the upper layers of skin.
A naturally derived ingredient with a soft, considered aromatic — not synthetic perfume.
Splash a small amount into clean hands, or apply with a cotton pad.
Press gently into the face and neck. Do not rub.
While the toner is still slightly damp, apply your serum or moisturiser. This is the moment to layer.
Keep the toner out of direct contact with the eyes themselves.
Every product carries the full INCI list on its packaging in compliance with UK and EU Cosmetics Regulation. Where we know the full INCI, we publish it below. Where we are still confirming with our formulation partner, please refer to the carton.
Rose water (Rosa damascena) — a naturally derived hydrosol.
Hyaluronic acid — a humectant ingredient.
Full INCI list is printed on the carton and bottle. If you have a known allergy or wish to review the complete list before purchase, please email info@serenmaison.co.uk.
Cosmetic product. Hydrating Toner is a cosmetic skincare product as defined under the UK Cosmetics Regulation (Cosmetic Products Enforcement Regulations 2013). It is not a medicine, and is not intended to treat, prevent or diagnose any condition.
For ongoing skin concerns please consult a GP or registered dermatologist. Information provided on this page is editorial and does not constitute medical advice.
Patch-test before use. Apply a small amount to the inner forearm and wait 24 hours before full-face use. Discontinue immediately if irritation, redness, itching or rash occurs.
Storage. Store below 25°C, away from direct sunlight. Period after opening as printed on packaging.
Full INCI list is printed on packaging. SEREN MAISON LIMITED is the brand owner; products are sold via our UK Responsible Person in compliance with the Cosmetic Products Enforcement Regulations 2013.
